People who have died can now wear false eyelashes, hair highlights or metallic make-up when they meet their maker.
The slap is applied by specially-trained artists - with prices starting at £450. Cosmetics company Illamasqua calls it The Final Act of Self-Expression and is offering the service through a chain of London undertakers.
Joe Corre, joint managing director of Leverton and Sons, said: "Some people really want to express themselves even as they make the final journey into the afterlife.
"It can be very beautiful and touching for everyone involved."
Yesterday fans of the Illamasqua brand aired their views online about the service. One wrote: "It rocks my boat!" But another said: "This seems in rather bad taste."
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